Conscious Tirol – grown and processed in Tirol
It feels good to enjoy a locally grown and processed product – be it a hearty wedge of cheese, a juicy apple or a tender piece of meat from the Tyrolean young cattle.
“Bewusst Tirol“ (Conscious Tirol) is a joint project by Agrarmarketing Tirol, the State of Tirol and Tirol Werbung in order to sustainably boost the Tyrolean economy, agriculture and tourism. Strengthening the locals’ consciousness for Tirol and enhancing the Tirol brand through special contents and convincing products are the key parameters of this project, aiming to increase the added value in our state in particular.
“Qualität Tirol“ (Quality Tirol) stands for products grown and processed in Tirol. Therefore, Qualität Tirol stands for Tirol as the state of origin and its premium-quality products.
The AMA gastronomic quality seal – a seal to trust!
Sustainability and the return to regional products are becoming more important in gastronomy and the hotel industry. According to a study of the University of Natural Resources and Life Sciences, 70 per cent of guests would like indications of source to be transparent and comprehensible. Consumers are asking themselves: “Where does the meat come from? And the eggs, and the vegetables, the potatoes, the fish…?”
The AMA gastronomic quality seal in the menu informs guests of regional specialities and the origin of the agricultural resources, increasing the consciousness for rural tradition and culture worthy of preservation, and ensuring the successful synergy of agriculture and gastronomy in Austria.
The close cooperation with local farmers, food manufacturers and distributors does not only increase the added value in the region but also takes a strong stand against the globalised standard taste on the plate.
Restaurants are committed to indicate on the menu the origin of the resources from five categories.
MEAT: mandatory indication of source in at least two types of meat (beef, veal, pork, poultry, turkey, lamb)
MILK AND DAIRY PRODUCTS: mandatory indication of source of milk, butter, curd cheese, whipped cream, sour cream and yoghurt
EGGS: mandatory indication of origin incl. indication of type of husbandry (free-run or free-range husbandry)
POTATOES, VEGETABLES, FRUIT: mandatory indication of source of potatoes as well as three freely selectable all-season or seasonal types of fruit or vegetable
VENISON, FRESHWATER FISHH: mandatory indication of source in at least one of the two product groups
Our exquisite wines from our cellar won’t be forgotten! Choose from our varied selection of wines and Schnapps from domestic producers!